Tips if You’re Diving Into AEO/GEO

AEO(Answer Engine Optimization), is about creating content that directly answers people’s questions so it can be picked up by AI tools like ChatGPT, Google’s AI Overviews, or Siri.

Instead of only trying to rank #1 on Google like we used to in traditional SEO, AEO focuses on helping your content show up as the actual answer in AI-generated results. That means when someone asks a question, the AI reads your content and uses it to reply, sometimes without even linking to other websites.

So with AEO, we write clearly, structure content well (using headings, bullet points, FAQs), and focus on being trustworthy and helpful because AI tools are trained to choose high-quality answers.

Audit your content: Ensure it answers highly specific user questions in a structured, conversational format.

Implement AI‑friendly techniques: Use llms.txt, schema markup, and metadata optimized for generative engines.

Measure effectiveness differently: Monitor impressions, featured snippets, citations in generative responses, and AI‑driven referral traffic.

Conclusion

Why AEO matters:

• People are searching more using AI tools.
• Being shown as an answer increases visibility even if you’re not ranking #1 on Google.
• It builds credibility, trust, and even drives traffic and leads from AI platforms