Voice Search Optimization
More people are using voice assistants to find local businesses:
“Hey Siri, where’s the closest dentist?”
What to do:
- Use natural language on your website: answer questions like “Where are you located?” or “What services do you offer?”
- Add FAQs that match how people speak.
Local Content is Key
Google loves content that is specific to your area.
What to do:
- Post blog articles like “Top 5 Things to Do in [Your City] This Summer”
- Mention nearby landmarks, neighborhoods, or events.
Hyper-Local Targeting with Keywords
People search for very specific locations, not just cities.
Example: Instead of just “real estate agent in Miami,” they search “real estate agent in Brickell Miami.”
Tip: Add keywords with neighborhoods, zip codes, and local landmarks.
Reputation = Ranking
Google is now placing more weight on your online reputation.
Focus on:
- Getting consistent 5-star reviews
- Responding to both good and bad reviews quickly
- Avoiding fake or spammy reviews
